Course Attendees

  • Course Tutor
    Dimitris Zotos

    Screen Shot 2017-04-28 at 13.06.13

    Dimitris has worked for over 8 years as a digital marketing professional in several leading media agencies; iProspect, TheMediaFlow, Mozaik, and was Co-creator of, a search marketing data and analytics start-up. He currently manages the digital team of a media agency based in London, overseeing digital channel strategy including paid and natural search, paid social and programmatic display.

  • Course Architect
    Nick Pateman


    Nick started out as an “SEO” back in 2004, developing websites and attempting to rank them in Google. In 2010 he founded an SEO agency and since then he’s been involved in strategic planning for website marketing including technical SEO, content marketing and conversion rate optimisation. He also built this website!


4 Key Areas You'll Cover on Hatch:SEO


Google’s Algorithms

  • how does Google index and rank websites
  • how the algorithm has evolved and what’s new for 2018
  • key principles of SEO

Topic Modelling

  • competitive analysis and search landscapes
  • topic modelling through user intent
  • planning and preparing a sitemap

Google Penalties and Recoveries

  • Penguin algorithm and the dangers of link-building
  • negative SEO and disavowing low quality links
  • recovery and the need to diversify

A Robust Content Strategy

  • common mistakes of a content marketing campaign
  • content marketing strategy, planning and outreach
  • the critical role of influencers and high value links

Why Choose

"Super-relevant to what I do and gave me some great new knowledge as well as product examples plus useful sites and tools."

Digby Bodenham,

Bought By Many

"Another great course. Good schedule, course, trainers and in-depth exercises. I am definitely a strong advocate of Hatch training."

Gill McHattie,



Hatch Is Different

  • Unrivalled Channel Expertise

    For each workshop we have at least one tutor and one architect who work together to create workshops which share the most important concepts in their subject. We only work with experts who spend all day, every day working on their specific channel.

  • Deep, cutting-edge content

    If you want to learn, you need to take the time; our 2-day format will equip you with in-depth knowledge in your channel. Our courses are more advanced than anything else on the market. Challenge us!

  • Learning Through Doing

    You’ll learn much more through our task-based approach that you would with presentations. Our courses are interactive and challenging so, if you want to doze off in front of slides, you’re best off elsewhere!

  • Dive Into Data

    You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.

  • The Latest Trends and Techniques

    Our content is constantly refreshed to provide the latest and best material on offer. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated

  • Expand Your Network

    Meet new people, share experiences and gain insight from different perspectives. Workshop attendees come from a wide range of verticals and from all over the world.


Have Any Questions
Course FAQ

  • Do you cover onpage and offpage SEO?

    Yes. Day 1 skews towards technical onsite SEO and Day 2 is more focused on effective content marketing strategies.

  • Why are you covering technical SEO and content marketing in the same workshop?

    This workshop is all about how to achieve higher rankings on search engines. Whilst the disciplines of technical SEO and content marketing are very different, they drive towards the same end goal – getting your site to rank above your competitors.

  • How can I justify the cost when there are so many free online resources?

    Would you drive a Ferrari without being able to drive? Of course not. So why take the risk with your advertising budget? A good way of looking at this is to compare the investment for this workshop to your media budget. If you’re spending a tenner a day then maybe its not worth it, but if your budget is into the hundreds or thousands per month then efficiency gains from techniques you learn from Hatch could generate a return for your business way in excess of the cost of the course.

  • We get free training from our agency and/or media owner - why would we pay for it?

    An agency is typically incentivised by how much you spend and keeping your business in the long-term. The money you spend on a platform goes straight into the media owner’s pockets. Hatch offers a truly impartial view on how to maximise your investment from your chosen media channel. The real question is whether you can afford not to be up-to-date with the latest best practices in programmatic advertising

  • Is this theoretical or practical? Do I need to be able to code?

    The workshop is very hands-on but no, you don’t need to be able to code. We do make reference to code but the course is designed for non-technical people so any code references will be basic and well explained.

Frequently asked questions


22-23 2018

Hatch:SEO & Content Marketing

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13-14 2018

Hatch:SEO & Content Marketing

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0207 117 2441

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