Course Attendees

  • Course Tutor
    Jamie Brady


    Jamie is a Digital Consultant with 11 years experience in Search Marketing. He spent a number of years at the digital agency Found, where he headed up the Performance Marketing department, before setting up his own company, PPC-Consultancy. He has worked closely with some of the largest advertisers in the UK and abroad, and has setup and run many training sessions for agencies and companies alike.

  • Course Architect
    Birgitta Erikson


    Birgitta joined Hatch in early 2016 as Head of Development. Prior to this she spent 5 years in various digital marketing roles at some of the leading names in performance marketing across gaming, e-commerce and financial services. Most recently she led all Facebook and Search marketing efforts at Funding Circle.


Advanced Targeting

  • separate targeting of search networks, devices and locations
  • ad scheduling, delivery settings and bid strategies
  • remarking through audience strategies, generic lists and customer match

Automation and Scripts

  • automated tasks and scripts for greater efficiency
  • the importance of dynamic search ads
  • how to effectively manage and distribute budget

Attribution and Optimisation

  • integration of multiple conversion types and attribution channels
  • key metrics to analyse and when and where to make changes
  • setting up an optimisation work plan and excel-based templates & resources

Latest Developments

  • what are the latest releases and how to know about them in advance
  • how to integrate new features into your ongoing strategy
  • extended ads, ad customisers, demographics for search, customer match and more

Why Choose

"It was a really hands-on course with a good tutor who really knew what he was talking about. Since I did the course we have managed to grow our impressions by 30%, clicks by 80%, and our CTR has jumped from less than 3% to nearly 7%."

Matt Jonas,


"Another great course. Good schedule, course, trainers and in-depth exercises. I am definitely a strong advocate of Hatch training."

Gill McHattie,



Hatch Is Different

  • Unrivalled Channel Expertise

    For each workshop we have at least one tutor and one architect who work together to create workshops which share the most important concepts in their subject. We only work with experts who spend all day, every day working on their specific channel.

  • Deep, cutting-edge content

    If you want to learn, you need to take the time; our 2-day format will equip you with in-depth knowledge in your channel. Our courses are more advanced than anything else on the market. Challenge us!

  • Learning Through Doing

    You’ll learn much more through our task-based approach that you would with presentations. Our courses are interactive and challenging so, if you want to doze off in front of slides, you’re best off elsewhere!

  • Dive Into Data

    You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.

  • The Latest Trends and Techniques

    Our content is constantly refreshed to provide the latest and best material on offer. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated

  • Expand Your Network

    Meet new people, share experiences and gain insight from different perspectives. Workshop attendees come from a wide range of verticals and from all over the world.


Have Any Questions
Course FAQ

  • Search never changes and I already know everything there is to know - what more can I learn?

    No offence but if you think that Search never changes then you probably don’t know everything there is to know. Barely a month goes by without Google announcing a change or an update, whether that be a new ad extension, fresh targeting options or policy restrictions. Keeping an eye on these whilst keeping your strategy constantly evolving is a challenge, and one we’ve put a lot of thought into!

  • Why is this a one day course when your other workshops are two days?

    Search is a mature channel and our typical workshop attendees are intermediate to advanced marketers. As such, we didn’t really feel like there was a case for us to include a refresher on the basics; there are plenty of ways for you to get this information already. What we didn’t think was well catered for however was the advanced end of the market, hence our streamlined syllabus for experienced search practitioners.

  • I’m a beginner - is this course for me?

    In a word, no. Most of our course attendees will have minimum 1-2 years experience, generally client-side or at a specialist digital agency.

  • How can I justify the cost when there are so many free online resources?

    Would you drive a Ferrari without being able to drive? Of course not. So why take the risk with your advertising budget? A good way of looking at this is to compare the investment for this workshop to your media budget. If you’re spending a tenner a day then maybe its not worth it, but if your budget is into the hundreds or thousands per month then efficiency gains from techniques you learn from Hatch could generate a return for your business way in excess of the cost of the course.

  • We get free training from our agency and/or media owner - why would we pay for it?

    An agency is typically incentivised by how much you spend and keeping your business in the long-term. The money you spend on a platform goes straight into the media owner’s pockets. Hatch offers a truly impartial view on how to maximise your investment from your chosen media channel. The real question is whether you can afford not to be up-to-date with the latest best practices in search advertising

Frequently asked questions


1 2018


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