Course Attendees

  • Course Tutor
    Peter Worster

    Peter spent his formative years client side at IBM, Bayer and Barclays, where he spent 8 years in senior roles across strategic marketing, new product development and direct marketing. He then joined a start-up agency, Presky Maves, before being recruited by Chime Communications PLC to build strategic CRM and loyalty capability within their VCCP Partnership group. It was at Chime where he founded Conduit – a specialist CRM business.

    Peter has won numerous industry awards for his CRM work with clients including IKEA, Barclays, William Grant’s & Son and Avis.


4 Key areas You'll Cover on Hatch:CRM


Understanding Customer Needs

  • Introducing the 5 layers of effective CRM
  • Using personas and customer journey mapping to highlight pain points
  • using segmentation to target and the importance of personalised messaging

Customised Value Propositions

  • Solution design:from customer pain to feasible, desirable and viable CRM solutions

Contact Strategy

  • The who, what, when, where and how of an effective contact strategy
  • Channel selection and building a CRM calendar
  • Contact rules and messaging hierarchies
  • Marketing Automation

Data and Technology

  • How to work out what data you need, how to get it and how to share it
  • overview of the new GDPR legislation
  • Fundamentals of test and learn
  • KPI and CRM dashboards

Why Choose

“Great course and speaker, good sized group. Very interesting and useful content. Eager to see other sessions”

Paul Spicer,

Market Invoice

"Another great course. Good schedule, course, trainers and in-depth exercises. I am definitely a strong advocate of Hatch training."

Gill McHattie,



Hatch Is Different

  • Unrivalled Channel Expertise

    For each workshop we have at least one tutor and one architect who work together to create workshops which share the most important concepts in their subject. We only work with experts who spend all day, every day working on their specific channel.

  • Deep, cutting-edge content

    If you want to learn, you need to take the time; our 2-day format will equip you with in-depth knowledge in your channel. Our courses are more advanced than anything else on the market. Challenge us!

  • Learning Through Doing

    You’ll learn much more through our task-based approach that you would with presentations. Our courses are interactive and challenging so, if you want to doze off in front of slides, you’re best off elsewhere!

  • Dive Into Data

    You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.

  • The Latest Trends and Techniques

    Our content is constantly refreshed to provide the latest and best material on offer. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated

  • Expand Your Network

    Meet new people, share experiences and gain insight from different perspectives. Workshop attendees come from a wide range of verticals and from all over the world.


Have Any Questions
Course FAQ

  • 1. How much experience do I need to have to go on this workshop?

    As with all our courses, we will be looking to get you as advanced as possible in 2 days. You will need to have some familiarity with basic marketing concepts and terminology (CPC, CTR, conversions, etc), but beyond that, even if you’re relatively inexperienced, as long as you have a good brain and lots of energy you’ll be fine!

  • 2. We get free training from our agency and/or media owner - why would we pay for it?

    An agency is typically incentivised by how much you spend and keeping your business in the long-term. The money you spend on a platform goes straight into the media owner’s pockets. Hatch offers a truly impartial view on how to maximise your investment from your chosen media channel. The real question is whether you can afford not to be up-to-date with the latest best practices in B2B marketing.

Frequently asked questions


8 - 9 2018


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