Course Attendees

  • Course Tutor
    Luc Berlin

    Screenshot 2017-05-09 14.25.32

    Luc is a Tech Entrepreneur and Marketer with 10 years of experience leading brand awareness, revenue growth and sales process design initiatives for B2B and B2C companies in LA and the SF Bay Area, including Shopzilla and HackerRank. Luc studied Biochemistry at UCLA and holds an MBA in Global Business. He is also the Founder & CEO of Miigle Inc., a Social Impact e-Commerce company on a mission to help people shop more consciously.


4 Key Areas You'll Cover on Hatch:B2B


Fundamentals of B2B Marketing

  • product definition and market fit
  • business models and pricing strategies
  • target audience and identifying decision makers

Metrics, Analysis and Reporting

  • how to track and analyse your KPIs
  • the importance of testing and optimising
  • popular reporting tools and automation

Building a Sales Process

  • mapping and designing your sales process
  • integrating marketing activities into the funnel
  • measuring success and common mistakes to avoid

Marketing Automation

  • benefits of marketing automation
  • defining your strategy, lead nurturing and drip campaigns
  • identifying the right tools for marketing automation

Why Choose

“Great course and speaker, good sized group. Very interesting and useful content. Eager to see other sessions”

Paul Spicer,

Market Invoice

"Another great course. Good schedule, course, trainers and in-depth exercises. I am definitely a strong advocate of Hatch training."

Gill McHattie,



Hatch Is Different

  • Unrivalled Channel Expertise

    For each workshop we have at least one tutor and one architect who work together to create workshops which share the most important concepts in their subject. We only work with experts who spend all day, every day working on their specific channel.

  • Deep, cutting-edge content

    If you want to learn, you need to take the time; our 2-day format will equip you with in-depth knowledge in your channel. Our courses are more advanced than anything else on the market. Challenge us!

  • Learning Through Doing

    You’ll learn much more through our task-based approach that you would with presentations. Our courses are interactive and challenging so, if you want to doze off in front of slides, you’re best off elsewhere!

  • Dive Into Data

    You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.

  • The Latest Trends and Techniques

    Our content is constantly refreshed to provide the latest and best material on offer. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated

  • Expand Your Network

    Meet new people, share experiences and gain insight from different perspectives. Workshop attendees come from a wide range of verticals and from all over the world.


Have Any Questions
Course FAQ

  • 1. How much experience do I need to have to go on this workshop?

    As with all our courses, we will be looking to get you as advanced as possible in 2 days. You will need to have some familiarity with basic marketing concepts and terminology (CPC, CTR, conversions, etc), but beyond that, even if you’re relatively inexperienced, as long as you have a good brain and lots of energy you’ll be fine!

  • 2. How can I justify the cost when there are so many free online resources?

    Would you drive a Ferrari without being able to drive? Of course not. So why take the risk with your advertising budget? A good way of looking at this is to compare the investment for this workshop to your media budget. If you’re spending a tenner a day then maybe its not worth it, but if your budget is into the hundreds or thousands per month then efficiency gains from techniques you learn from Hatch could generate a return for your business way in excess of the cost of the course.

  • 3. We get free training from our agency and/or media owner - why would we pay for it?

    An agency is typically incentivised by how much you spend and keeping your business in the long-term. The money you spend on a platform goes straight into the media owner’s pockets. Hatch offers a truly impartial view on how to maximise your investment from your chosen media channel. The real question is whether you can afford not to be up-to-date with the latest best practices in B2B marketing.

Frequently asked questions


12 - 13 2018


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0207 117 2441

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